CharacterQuilt × Zappi

Four campaigns. One afternoon.
Designed by AI, finished by humans.

A complete demo set for Zappi — landing pages, display ads, sales decks, one-pagers, ebook covers, and nurture sequences across four go-to-market angles.

100+
Assets
4
Campaigns
1
Afternoon
Scroll to explore ↓
The brief

Four campaign angles for one connected insights platform.

Two named-account ABM lanes (PepsiCo + Mars), one vertical play (QSR menu innovation), and one general motion (modern insights leaders). Each angle ships a full asset stack — the same one Zappi marketing teams could put in market tomorrow.

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ABM · Account

PepsiCo

VP Brand Marketing — Pepsi · Walkers · Doritos · Lay's

"Make every PepsiCo ad your next Super Bowl winner." The connected ad-effectiveness lane that lifted PepsiCo creative +33% portfolio-wide.

+33% creative liftAdvertising SystemPortfolio-wide
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ABM · Account

Mars

Global Innovation Director — M&M's · Snickers · Pedigree

"Mars: Bring every concept to consumers in 24 hours." AI Concept Optimizer + connected innovation system for the world's largest portfolio.

24h cycleAI Concept OptimizerInnovation System
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Vertical · QSR

QSR Menu Innovation

Senior Manager Menu Insights — McDonald's · Wendy's · Domino's

"Find your next McRib before the fryer line." Iterative menu insights for the top QSR brands — 100+ LTOs pre-tested per year.

7-day cycle100+ LTOsTop 6 QSR
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General · Enterprise

Modern Insights Leaders

Chief Consumer Insights Officer — Enterprise CPG / F&B / Health

"Connected insights. Compounding ROI." The Forrester-validated operating model — 243% ROI, <6mo payback, 350+ enterprises.

243% ROI<6mo payback350+ enterprises

Campaign 1 · PepsiCo (ABM)

Connected ad-effectiveness for Pepsi, Walkers, Doritos, and Lay's — the system that lifted PepsiCo creative +33%.
+33% creative lift 250+ business units 6-day cycle
Landing page PepsiCo landing page
Made for PepsiCoClick to open · new tab · interactive LP
Master ad · Dark PepsiCo ad-1
Master ad · Light PepsiCo ad-2
14 platform resizes resizes
7 sizes × 2 adsMeta · LinkedIn · Display banners
Ebook cover PepsiCo ebook cover
How PepsiCo wins the Super BowlUS Letter · 1216×1584
One-pager PepsiCo one-pager
Magazine layoutClick to open · new tab
Sales deck PepsiCo deck
8 slides · 1200×675Click to open · new tab
Email header · Intro header-1
Email header · Closing header-2
3-email nurture sequence nurture
Intro · Proof · ClosingPepsiCo +33% framing across all 3 emails

Campaign 2 · Mars (ABM)

AI Concept Optimizer + connected innovation system for the world's largest CPG portfolio.
24h concept-to-insight +15% purchase intent 350+ enterprises
Landing page Mars landing page
Made for MarsClick to open · new tab · interactive LP
Master ad · Dark Mars ad-1
Master ad · Light Mars ad-2
14 platform resizes resizes
7 sizes × 2 adsMeta · LinkedIn · Display banners
Ebook cover Mars ebook cover
How Mars runs 365 concept tests/yrUS Letter · 1216×1584
One-pager Mars one-pager
Magazine layoutClick to open · new tab
Sales deck Mars deck
8 slides · 1200×675Click to open · new tab
Email header · Intro header-1
Email header · Closing header-2
3-email nurture sequence nurture
Intro · Proof · ClosingMars 24-hour innovation framing

Campaign 3 · QSR Menu Innovation (Vertical)

Iterative menu insights for the top QSR brands — McDonald's, Wendy's, Domino's, Johnsonville.
7-day concept cycle 100+ LTOs/year Top 6 QSR brands
Landing page QSR landing page
Built for QSR Menu Innovation LeadersClick to open · new tab
Master ad · Light QSR ad-1
Master ad · Dark QSR ad-2
14 platform resizes resizes
7 sizes × 2 adsMeta · LinkedIn · Display banners
Ebook cover QSR ebook cover
QSR Menu Innovation PlaybookUS Letter · 1216×1584
One-pager QSR one-pager
Magazine layoutClick to open · new tab
Sales deck QSR deck
8 slides · 1200×675Click to open · new tab
Email header · Intro header-1
Email header · Closing header-2
3-email nurture sequence nurture
Intro · Proof · ClosingQSR menu innovation framing

Campaign 4 · Modern Insights Leaders (General)

The Forrester-validated insights operating model — 243% ROI, <6mo payback, 350+ global enterprises.
243% Forrester ROI <6mo payback 350+ enterprises 250+ business units
Landing page Insights Leaders landing page
For the modern insights teamClick to open · new tab
Master ad · Dark Insights ad-1
Master ad · Light Insights ad-2
14 platform resizes resizes
7 sizes × 2 adsMeta · LinkedIn · Display banners
Ebook cover Insights ebook cover
The Connected Insights ImperativeUS Letter · 1216×1584 · 2026 Edition
One-pager Insights one-pager
Magazine layoutClick to open · new tab
Sales deck Insights deck
8-slide narrativeClick to open · new tab
Email header · Intro header-1
Email header · Closing header-2
3-email nurture sequence nurture
Intro · Proof · ClosingForrester 243% ROI framing